About Kuro Loft
	About Kuro Loft
	About the KURO Loft Old Hollywood meets new HDTV technology at the historic Broadway Building at Hollywood and Vine as Long Beach-based Pioneer Electronics (USA) Inc. transforms an 1800 square foot loft into any creative professional’s dream. The mission behind the KURO Loft is to understand the role that quality video and audio, in particular deep black and vivid colors, play in the artistic vision of Hollywood’s modern masters, defined as those who work with digital content to create immersive entertainment. The KURO Loft consists of a TV Taste Test, with six of the best flat panel HDTVs on the market today, and the Ultimate KURO Living Room. With ten total televisions, the KURO Loft is designed to provide creative Hollywood professionals with the ideal playground, enabling them to bring any form of their creative content to test, or alternatively, enjoy HD cable programming, video games and Blu-ray Disc® entertainment. The first experience – the TV Taste Test – allows professionals to view their preferred content simultaneously on various technologies so they can explore the differences in black, color and detail. The second setting, the Ultimate KURO Living Room, consists of the Pioneer Elite 60-inch display, top-of-the-line speakers and more. The purpose of the Ultimate KURO Living Room is to allow the viewer to engage emotionally with their content via best-in-class audio and video products. Pioneer requests all guests to provide feedback or thoughts about the importance of video and audio excellence. All invitees will be asked to explain their vision for deep black levels, vivid color and heightened audio in their work. Named after the award-winning KURO flat panel displays from Pioneer, the KURO Loft is not open to the public. It is available by appointment only for entertainment professionals and invited guests.

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